2019
  • 2019

    Don’t Fear the AI (Yet)

    When Chase announced it would be rolling out AI-powered copy across their marketing departments recently, a chill went down the spine of human copywriters everywhere. The global bank is using machine learning and natural language processing to generate ad copy aimed at highly-targeted market segments. But while UX and marketing writers have every reason to feel insecure in their corporate jobs, it shouldn’t be because of AI taking over.