2018
  • 2018

    WordPress 5.0 and Gutenberg: Get your content ready

    If your organization’s website runs on WordPress, the next upcoming release may be a shock to the system. After much ado and hand-wringing in the WordPress community, 5.0 will introduce Gutenberg, an entirely new interface for creating and editing posts. Not everyone is happy about it (with some even quitting their job over it). So should you be worried? The short answer is: no, but you need to be prepared.
  • 2018

    Content Strategy for Nonprofits: An Interview

    Non-profits often stumble their way through content strategy. The tendency in the sector is to conflate content strategy with content marketing, which way too often focuses on the transactional at the expense of the experiential.
  • 2018

    Finding a Place at the Table for Your Content Strategy Team

    Being a lone wolf content strategist can be...lonely. Hell, content strategy can be lonely even as part of a content team. I know, because I’ve been there. It tweaks my heartstrings when I continue to hear from content strategists who feel like short-order cooks turning out copy strings piece by piece, with no input on how orders are expedited or the menu is planned. In the words (and emoji) of one: “We're struggling to get beyond 'oh you guys just add in the copy at the end' 🙄.” So for those who are struggling, here are some of the lessons I’ve learned (sometimes the hard way) over the years...
2009
  • 2009

    Information Overload: Tips for Creating Infographics

    Once relegated to academic textbooks and snooze-inducing PowerPoint slides, information graphics are suddenly everywhere. Here’s what you need to know to create effective infographics in an information-saturated world...