I’m a digital experience strategist with a decade-plus history of translating good ideas into great experiences.
I help teams committed to changing the status quo create better content. Through collaboration and creative exploration, I help organizations get to the heart of their content decisions and how those decisions impact the communities they serve (including staff).
I ask questions that often challenge legacy habits, and translate the answers into content-driven digital experiences that genuinely work for the people using them. Because of this, I particularly love working with risk takers and change makers.
My approach is cross-functional, collaborative, and hands-on. Sometimes it’s challenging and sometimes it’s hilarious. It’s always about shaping meaningful experiences for real people who live in a freakishly digital world.
Born and raised on the East Coast, I moved to the Bay Area more than twenty years ago. I like to think my East Coast West ethos keeps me centered (usually). So do my communities: as group manager of Content + UX, I help connect and support more than 10,000 content professionals and the UXers who love them. I also lead multiple project teams at OpenOakland, an all-volunteer brigade of Code for America that bridges community and technology for a thriving and equitable Oakland. As the first software UX content strategist at GoPro, I integrated content strategy into the company’s software design process from the ground up. I’ve written about design, business, and sustainability for online and print outlets, led digital communications for a global nonprofit, spent six years running a solo communications practice, my design work has been featured in a book or two, and I mix a mean Manhattan.
If you’d like to introduce yourself, ask a me a question, or work with me, do say hello.
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