I’m a digital experience strategist with a decade-plus history of translating good ideas into great experiences.

Jess Sand, UX & Content Strategy, Oakland CA

I help teams committed to changing the status quo create better content. Through collaboration and creative exploration, I help organizations get to the heart of their content decisions and how those decisions impact the communities they serve (including staff).

I ask questions that often challenge legacy habits, and translate the answers into content-driven digital experiences that genuinely work for the people using them. Because of this, I particularly love working with risk takers and change makers.

My approach is cross-functional, collaborative, and hands-on. Sometimes it’s challenging and sometimes it’s hilarious. It’s always about shaping meaningful experiences for real people who live in a freakishly digital world.

Born and raised on the East Coast, I moved to the Bay Area more than twenty years ago. I like to think my East Coast West ethos keeps me centered (usually). I most recently served as Senior UX Content Strategist at GoPro, integrating content strategy into the software design process from the ground up. I’ve written about design, business, and sustainability for online and print outlets, led digital communications for a global nonprofit, spent six years running a solo communications practice, my design work has been featured in a book or two, and I mix a mean Manhattan.

If you’d like to introduce yourself, ask a me a question, or work with me, do say hello.

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