Non-profits often stumble their way through content strategy. The tendency in the sector is to conflate content strategy with content marketing, which way too often focuses on the transactional at the expense of the experiential.
2018
- 2018 Content Strategy for Nonprofits: An Interview
- 2010 Design Thinking for Social Innovation: A Conversation with IDEO’s Sally MadsenAs the private sector begins to embrace the possibility that social innovation can lead to a robust bottom line, companies face the very real challenge of figuring out what these efforts might actually look like on the ground...