2018
  • 2018

    Content Strategy for Nonprofits: An Interview

    Non-profits often stumble their way through content strategy. The tendency in the sector is to conflate content strategy with content marketing, which way too often focuses on the transactional at the expense of the experiential.
  • 2018

    Finding a Place at the Table for Your Content Strategy Team

    Being a lone wolf content strategist can be...lonely. Hell, content strategy can be lonely even as part of a content team. I know, because I’ve been there. It tweaks my heartstrings when I continue to hear from content strategists who feel like short-order cooks turning out copy strings piece by piece, with no input on how orders are expedited or the menu is planned. In the words (and emoji) of one: “We're struggling to get beyond 'oh you guys just add in the copy at the end' 🙄.” So for those who are struggling, here are some of the lessons I’ve learned (sometimes the hard way) over the years...
  • 2018

    My Father’s Archives

    A little over four years ago, my father died. He was, as many have said of him, a force of nature. Short and portly, with a dark shock of hair worn proudly wild, he told rambling, exaggerated stories. He overindulged. He played a passable clawhammer banjo. He sometimes alienated people with his strong opinions. But he was wildly creative, and the work he did in exhibit design left a permanent mark on his field. In the weeks following his death, I found myself wanting to document all this. So I built a website.
2013
  • 2013

    Exploring Nonprofit Editorial Calendars

    When I first joined Net Impact, the communications calendar was pretty darn straightforward. And then I blinked. Two years in, I was wrangling content for multiple social media channels, an active blog, various email newsletters, and netimpact.org. Coordinating nonprofit editorial calendars across so many channels is no easy feat, and our programming continued to grow. So I set out to rethink how we handled our communications calendar...
2012
  • 2012

    A New Kind of Worker for the Impact Economy

    Some call them competencies. MBAs call them skill sets. Fast Company named an entire generation after those who’ve reinvented them (Generation Flux). But it boils down to this: our economy is shifting dramatically, and the modern worker must adapt...
2011
2010
2009
  • 2009

    Information Overload: Tips for Creating Infographics

    Once relegated to academic textbooks and snooze-inducing PowerPoint slides, information graphics are suddenly everywhere. Here’s what you need to know to create effective infographics in an information-saturated world...